IMPROVED FRESHNESS.
NOW MORE LOADS.
Tide® plus Febreze® Freshness

New Freshness That Lasts All Day Long

Tide® plus Febreze® Freshness gives you great cleaning with the Febreze freshness you love. And now, it offers improved freshness that releases as you move through your day. Tide plus Febreze Freshness has also been reformulated to give you about 20 percent more loads per bottle, making it an even bigger value.

How It Works
Tide plus Febreze Freshness now contains renewing freshness technology, which releases on motion, providing bursts of freshness in your fabrics all day long. Like regular Tide, Tide plus Febreze Freshness contains surfactants. Surfactant molecules have two parts. One is “water-loving” and the other is “water-hating.” The water-loving (hydrophilic) part breaks the surface tension of water. The water-hating (hydrophobic) part is attracted to oil and grease in soils, loosening and removing them from fabrics. Detergents usually contain more than one type of surfactant to address the needs of removing certain types of soils and cleaning different types of fabrics.